by Renae Virata

Okay, so this isn’t rocket science or totally “new” news, but we are totally excited about the magic of a good eyeshadow primer!  When the weather is hot and sticky (as in the humidity capital, Houston), you can make your eyeshadow stay put by prepping it properly.

Benefit Stay Dont Stray Primer $24 - Click to learn more

Primers provide a base around your eyes to keep the shadow from creasing too easily and fading as your skin becomes more moist in summer weather.  I tested it out and couldn’t be happier with the results!  As the day wore on, the shadow AND liner seemed to meld perfectly onto my skin without that bothersome creasing in the middle of the lid or that annoying realization when you look in the mirror midday and discover that it looks like you’d never even applied any shadow at all! And don’t let the bottle to price ratio fool you.  Most primers average $20 but will last you, with everyday use, at least 6 months.

Double-bonus: The color becomes more vibrant and is easier to apply.  Okay, one more bonus: When you apply the primer on your lid and just under your eye, it creates a “glowy” effect.  I only know this because a very cute guy actually pointed that out to me at a party, and I knew it was the primer at work!

We found one from Benefit that also provides a fabulous primer for concealers adorably (and aptly!) named “Stay Don’t Stray.”

So, what do you think?  Has your eye shadow actually stayed put?  Do you have any other brands to recommend that you absolutely love?

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